The second phase of the 134th Canton Fair officially opened on October 23rd. This exhibition focuses on three major categories: household items, gifts and decorations, building materials and furniture, with a total of 15 exhibition areas. There are 9,674 offline exhibitors in this exhibition, including 202 import exhibitors from 29 countries and regions. As of 5:00 pm on the 23rd, the number of overseas buyers who attended the meeting exceeded 129,000, a significant increase from the same period last year.
According to Beijing Normal University’s Vice President of Government Management Research Institute and Director of Industrial Economic Research Center, Song Xiangqing, “Countries along the Belt and Road Initiative account for 60% of the exhibitors at the Canton Fair, indicating that these countries have become the main body of China’s opening-up, high-level opening-up and diversified opening-up to the outside world. This reflects the latest achievements of the Belt and Road Initiative in coordinating with national development and international cooperation, further demonstrating China’s responsibility and mission in adhering to the principles of consultation, co-construction and sharing in international cooperation on the Belt and Road Initiative. It has become a new model for international economic and trade cooperation and investment.”
Expanding emerging markets has become a major trend in the home gift industry. Compared with the previous session, the distribution of buyers in this Canton Fair is more balanced. The top five industries in terms of pre-registration are electronics and home appliances, machinery, daily consumer goods, hardware tools, and home decoration products. Many home gift companies have stated that there are more buyers from countries along the Belt and Road Initiative attending this exhibition to participate in exhibitions, inquiries, negotiations, and many contracts were signed on-site. This allows them to directly understand market changes and development trends and adjust their development focus accordingly.
According to research by an executive director of a company, Southeast Asia, Latin America, and the Middle East are three emerging markets that cannot be ignored. Foreign trade companies should pay attention to improving the digitalization level of their supply chains, use digitalization to connect production-sales-supply chains throughout the entire chain to achieve branding, digitalization, flexibility, and socialization.
The International Marketing Director of Zhejiang Supor Co., Ltd. said: “Supor does more customized ODM business in overseas markets. In the future, we hope to have better development on the road of independent brands. Coupled with fierce competition in European and American markets, laying out these emerging markets can accelerate our layout of independent brands overseas.”
The second phase of Canton Fair has achieved a record high scale with enthusiastic participation from overseas buyers and exhibitors. Various exhibitors are actively seeking business opportunities to expand their market share. Home furnishing exhibitors have benefited from the Belt and Road Initiative. According to Zhejiang Jinsheng Environmental Protection Co., Ltd., “According to customer needs, our company has adjusted its production raw materials. The fully fluorine-free series products were well received in European and American markets as soon as they were launched. We look forward to developing more new customers from countries along the Belt and Road Initiative and RCEP markets to add new vitality and new momentum to exports. We expect our sales revenue for this year will reach $60 million.” Zhejiang Harson Vacuum Flask Co., Ltd said: “Countries along the Belt and Road Initiative have become our key markets. For example, we have already established two manufacturing bases in Southeast Asia. We will employ local talents to develop products based on consumer characteristics and habits so that products can be more closely aligned with local markets. In order to develop independent brands, we will also lay out supply chains from manufacturing to branding.”
To help optimize China’s home gift industry’s industrial layout in countries along the Belt and Road Initiative and strengthen enterprises’ adaptability reform power in markets along countries along the Belt and Road Initiative, HOMELIFE Organizing Committee cooperates with local government departments to integrate regional market big buyers’ resources into HOMELIFE’s overseas support policy: “Belt & Road” National Tour Plan. At that time, HOMELIFE will lead Chinese home gift companies to attend 2023 HOMELIFE Indonesia, Dubai International Home Gift Exhibition in Brazil to comprehensively improve enterprise order transaction volume and overseas influence.